Who you are as an organization is just as important as the services or products you offer. Stakeholders—from consumers to employees—want to be linked to organizations they believe in, share common values with, and ultimately, trust. Those strong relationships however, can be ruined in a moment with one single misstep. In fact, an organization’s approach to crisis response can affect its reputation—and success—for years to come.
While not every crisis can be anticipated, having communications counsel before, during, and after a crisis event can make all the difference. CRPR has both the knowledge and experience to navigate an organization through a crisis successfully. Our skillset in creating customized crisis communications plans, response management protocol, statement preparation and crisis-media training will enable your organization to remain in control.